Nearly half of all web visits in Australia happen on a phone or tablet, and in a small town you can picture exactly how. Somebody hears your name at the footy or the school gate, pulls out their phone before they ring, and decides from what they find whether you are worth the call.
Source: Statcounter, Australia, August 2026.
Word of mouth still carries a lot of businesses up here, and we would not tell you otherwise. But a recommendation now comes with a search attached. If that search turns up nothing, or an old Facebook post, or a site that falls apart on a phone, the recommendation does less work than it should.
Kindred is based in Muswellbrook, and we work with businesses from Singleton to Scone in person. Your domain and your business email get set up in your own name, and up here we can do that sitting at the same table instead of on a video call.
Somebody who has just heard your name wants four things quickly: what you do, where you work, roughly what it costs and how to reach you. A website that answers those on a phone, in the time it takes the kettle to boil, is doing the follow-up for you while you are on a job.
Then there are the people with nobody to ask. New families, contractors in town for a job, anyone who has just moved up the valley. They search for what they need and ring whoever turns up. If that is not you, it is somebody else, however long you have been at it and however good you are.
Double Picc Espresso is a cafe with a catering side at Campbell’s Corner, and its website went live in October 2026. The site had three jobs: make it plain it is a cafe and not the music shop upstairs, give catering a page of its own and help people find it when they search for a coffee in town.
Revive Hub is Muswellbrook’s only dedicated recovery studio, and its website went live in August 2026. It sells to the public: seven different sessions, infrared sauna and ice baths among them, to people who have mostly never tried any of them. So the site’s job is to do the explaining and then get them booked in.
Newtech Civil is a concrete and civil contractor working out of Muswellbrook, and its website went live in September 2026. It sells to other businesses as much as to the public: builders, developers and councils who look a contractor up before they ring. It was the company’s first website, after getting its work by word of mouth and from customers coming back, so the site’s job is to show the work and put the phone number where nobody can miss it.
We look after all three every month, on the same monthly plans anyone can take. They could hardly be more different, and each one comes back to the same thing: work out what a stranger needs to know before they will get in touch, and make the site answer it before they have to ring up and ask.
Most of it is not complicated. The site has to load quickly on a phone, say plainly which towns you cover, and give each of your main services enough room to be found on its own. Your phone number should sit where a thumb can reach it, and the whole thing should look like the business people were told about, rather than a template that could belong to anybody.
That is what we build, in code rather than a page builder, with the same care for a one-person business as for a shop on the main street. The prices for all of it are further down this page, so you can find out what it costs without ringing anybody first.
You should not have to get on a phone call to find out whether you can afford something. Every build is a “from” price, and you get the real number in writing before you agree to anything.
Once the site is live, keeping us on to look after it starts at $99 a month, and you can stop whenever you like. What is in each build, the monthly plans and the add-ons are all on the full pricing page.
Double Picc Espresso, Newtech Civil and Revive Hub are all Muswellbrook businesses, and Reuben’s and Nat’s own words are below. The fourth is Her Biz Bestie, Paige’s own business, which runs online: the kind of work we do for businesses anywhere in Australia.
Reuben’s cafe, with a catering side. The menu is a tap away, you can order online and catering has its own page and enquiry form.
“Kindred Web Design is absolutely amazing, did all the heavy lifting for getting a website started. And looks amazing, Ben was extremely professional and helpful for us. Cannot speak highly enough of him!”
Matt’s concrete and civil contracting business. Builders, councils and homeowners see the work, then ring him.
Nat’s recovery studio, seven recovery services under one roof. Her customers find what they need and book it from their phone.
“Ben just got it. He took the time to understand my business, what I stand for and, more importantly, how I need to come across to potential clients. His communication is exceptional, he works bloody quickly and he made the whole process feel easy.”
Paige’s own virtual assistant business. Small business owners find her on Instagram, land here and get in touch.
All the case studies in full cover what the problem was, what got built and what it does now.
Kindred is based in Muswellbrook, so anywhere from Singleton to Scone we can sit down at the same table. That is handy and it is not essential: the build runs the same either way, and plenty of it happens over messages and calls. We work with small businesses right across Australia as well.
Any kind. What the business does matters far less than where it is starting from: no website at all, or one somebody else built that is not bringing in work. The three we look after in Muswellbrook are a cafe, a recovery studio selling to the public and a civil contractor selling mostly to other businesses.
You do. The domain is registered in your name, on your card, and we are added as a helper to manage it. We never hold a domain for anybody, on a plan or off one, so yours stays with you whatever happens between us.
A monthly plan starts the day the site goes live, so it is looked after from day one. Your quote comes with the Plus plan on it. Keep it, pick another plan, or take the site and run it yourself. If you are paying the build off over six months, a plan stays on until the last payment. After that, nothing locks you in.
No. Every site is coded from scratch for that one business, with no page builder and no template underneath. That is why they load quickly on a phone and do not look like anybody else’s. If you already have a site on one of those builders that is not bringing you work, rebuilding it properly is a lot of what we do.
If you run something between Singleton and Scone and want a second opinion on your website, or on whether you need one yet, we are close enough to talk it through in person.
We work right across the Hunter Valley, and with small businesses everywhere else in Australia.
Tell us about your business and what you’d love it to become. No pitch, just a chat to see if we can help.
Happy to meet in person around the Hunter Valley, or talk on the phone or a video call. We’ll reply within a day or two.
