Double Picc Espresso

The problem

Double Picc had a single page on a website builder. The new site had three jobs, in this order. First, make it obvious it’s a cafe and not the music shop upstairs. Then turn catering into a real part of the business instead of a footnote. Last, help people in Muswellbrook find it when they search for a coffee or something to eat.

What we did

The idea came from the cafe itself. Behind the counter is a hand-drawn mural of the shop, and the site’s line drawing is traced from that wall. It draws itself in on the first screen, then the line carries on down every page, so the site looks like the place you walk into. Catering got its own page, with an enquiry form that goes straight to the cafe’s inbox. Ordering online goes through the cafe’s LOKE page. The cafe doesn’t take bookings, by choice, so the site says it plainly: walk in, no bookings needed.

The result

The site went live in October 2026, so it’s too new for honest numbers. For now it shows the cafe as it is, puts the menu and ordering a tap away on a phone and gives catering a proper place on the site. It sits on the same foundation as every site we build, so when we improve something, Double Picc gets it too.

At a glance

• The line drawing is traced from the mural behind the counter. It draws itself across the first screen, then carries on down every page
• Catering has its own page and enquiry form, and enquiries go straight to the cafe’s inbox
• Order online takes you to the cafe’s LOKE ordering page
• Walk in, no bookings. The site says so plainly, because that’s how the cafe runs
• Four pages: home, menu, catering and about